Cannes Lions
PROLAM Y&R, Santiago / FORUS / 2009
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Description
Football lasts more than 90 minutes because once the game is over, fans from the opposite teams take the result of the game off the field and into their daily living, continuing to compete with each other. In this 4 part campaign, two neighbors from opposite teams take it out on each other on the weekend at home after their teams have battled it out on the field.
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