So we invented The Jackpot Printer, a 3-meter tall slot machine, part product demonstration and part promotion. Just like a slot machine, strike the same combination and you’ll win big. People simply pushed the button and witnessed Brother’s super fast and superior printing quality. Plus, those who got lucky walked away with a great prize.

The Jackpot Printer was launched in retail shops. Videos were organically uploaded to social media sites and got people into the stores to try it out. It was so popular that we later launched it as a live digital event where people could visit our website and try their luck at winning.