The BSN Happy Cat is an ordinary cat of exceptional cuteness, full of calibre, and with the ability to speak. He engaged with fan requests by providing his own interpretations and humorous solutions of what would make them happy.

Six weekly reply videos produced over six weeks saw 40 personalised requests granted and over a million viewers entertained.

The Happy Cat’s ability to respond in a timely manner helped him capture the hearts of Malaysians who eagerly waited for his weekly videos. This made BSN the most talked about bank on social media, in the news, and in daily conversation.

In 6 weeks:

197% Increase in Facebook Fans.

5th Ranked Facebook Page among banks. Up 3 spots.

9,805% increase in shares

428% engagement rate increase

12 million impressions

And The Happy Cat even shared the limelight with former Prime Minister Tun Dr Mahathir Mohamad at the recent Malaysia Social Media Week 2015.