Cannes Lions
BT GROUP MARKETING AND BRAND, London / BT / 2008
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It’s the first year of this category, so we need to ask: why BOTHER combining interactivity and film?
I think it’s often worthwhile if the resulting piece recreates some instinctive human activity better than a linear film or a regular webpage.
In this piece, we're trying to model a conversation: The host asks you questions. If you don't answer, or get the answer wrong, he gets angry - but get it right and he's happy. The interaction is simple, but guarantees that you have to engage with the subject just a little. Almost as if you're talking to someone about it.We use video loops, so the host never freezes. We're trying to create a new sort of suspension of disbelief. Of course, you know it's not a REAL conversation, and that the host is not REALLY talking to you -- but still, it kind of feels like it is.
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