For the first time an advertiser properly linked a differential attribute of the brand with the context of its targets' favourite show, taking advantage of television to insert the personification of the brand of a product, represented by a puppet that interacted with the other characters of the show. He was involved in the show, taking part in the story, and at the same time showed the benefits of Bubbaloo.

Our goal was achieved by presenting the brand to the target in a proper environment - their favourite TV show. The format wasn’t intrusive because the audience followed the development of the stories in the show but at the same time absorbed the message of the product.