Cannes Lions
MULLENLOWE SINGAPORE / UNILEVER / 2019
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With rapid development in Vietnam, air pollution is becoming an increasing concern for residents of their bigger cities - Ho Chi Minh City in particular. It is an issue that Lifebuoy is looking to actively tackle. In fact the body wash is formulated to go beyond killing germs – it now has active ingredients to help combat the effects of pollution on the skin – in particular dangerous PM2.5.
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