After the previous year’s gifting programme designed by us around the idea of the outdoors, the Buchanan’s team wanted to launch a new programme for the 2011 holiday season.

Building on James Buchanan’s travels, the special editions for Red Seal and Special Reserve are designed to resemble classic luggage items. The traveling trunks, accessories and documents of past eras inspired details such as the handle, the tag, the plaque, the closures and the stitching. The trunks are stamped with the mementos of a life well lived, carrying memories of friendship and adventure as inspired by James Buchanan. The gift encourages sharing with easily portable bottle and glasses. The result showcases a great collaboration between the Diageo and our team.

The feedback is overwhelming positive, many countries will distribute this gift for the holiday season. Final numbers are not yet available.