Cannes Lions

BUCHAREST’S CITY POLICE/PUBLIC AWARENESS

PUBLICIS BUCHAREST, Bucharest / BUCHARESTS CITY POLICE / 2012

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Many people believe that giving money to beggars will really help them. In fact, beggars are only toys in hands of delinquents who take advantage of them, making from begging a real business. The Romanian Police wants to discourage begging, informing people about the cruel reality and offering a chance, in a special program, to those who really want to help.

Giving money to beggars it’s giving money to the mobster who exploits their misery.

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