Konrad Wittwer bookstore, Stuttgart’s largest bookshop with various branches in the districts of the city, commissioned a regional radio campaign intended to act as a suitable promotion for the month of December (Christmas) which is usually known for strong sales.The campaign aimed to draw attention to selected titles. “Konrad Wittwer” was hoping to develop something of a “literary” nature. As such, this was no radio advertisement based on the classic model but rather a piece of “radio drama” with a connection to the selected title.The target audience is anyone with an interest in literature and books, still looking for the right gift before Christmas.