On a hot day nothings better than ice cold beer. Wouldn’t it be amazing if as the temperature got hotter the beer gotcheaper? Introducing the Budweiser Ice Cold Index.

All you needed was some sunshine and our clever mobile app.

The app showed your local temperature and let you claim your pint for a reduced price, or, if it was really hot, for free. With mobile at the heart of the campaign Weatherman ‘Scott Campbell’ promoted the Index, from TV to twitter and got young Irish men thinking about Budweiser Ice Cold every time the sun came out.