Cannes Lions
DOWNTOWN PARTNERS DDB, Toronto / undefined / 2003
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Description
Open on a Strong Man competition. As the strong man attempts to lift a fridge full of Bud Light a spectator grabs the fridge and attempts to walk away. To his dismay we see a little person appear from nowhere attempting to steal the Bud Light fridge. Then an elderly man whacks the little person with his cane and steals the Bud Light fridge.