Hoshinji temple was worried about good old temples declining, and the young generation of Japanese getting less interested in traditional temple-related customs and rituals these days.

Visitors decreased year by year, and in the state of ten years after, there were possibilities of temples falling into financial difficulties.

(Even the good location in front of University of Tokyo, it was low profiled, and such few people visits besides funeral or your grave. This was the assignment.)

From PR activities, the name and location were remembered together, and noticed as using temples more comfortably, focusing on targets of young generation of Japanese.

To make “temple culture” a new culture which young generations get to know, according to the power of design and technology, “The project Buddha Figures of the University of Tokyo Students” was enforced. A new project which made University of Tokyo students into figures.

University of Tokyo students, who ever wished becoming an original figure model, were recruited. From the subscribers, two students were made into figures by the 3D printing technology, with gold paint coated.

A new figure “Buddha Figures of University of Tokyo Students” was developed, and sold in Hoshinji temple.

As a result, it was reported in many digital media with big impact and nationwide broadcasts of TV programs. There were many inquiries to Hoshinji temple, and visitors increased.

Making the existent University of Tokyo students into figures by 3D printers, “The project Buddha Figures of University of Tokyo Students” was enforced.

Multiplying new technologies to figures of conventional culture, it attracted interests from many media, and also expressed activities of Hoshinji temple.

The press release of activities was distributed, and reduced the posted acquisition focusing on digital media.

One week from distributing press release, 95 articles were published on mega sites which have large number of viewers and buzz sites which have viewers that is sensitive in information.

Each article had a surprise of such an innovative activity with the location information of Hoshinji temple. It was reported as a news of big impact.

Also, the production member of a TV program had interest in “Buddha Figures of University of Tokyo Students” and televised in programs of national network broadcast.

Mail inquiries and telephone calls to Hoshinji temple do not stop and visitors keep increasing.