Cannes Lions
WIKTOR LEO BURNETT, Bratislava / SLOVENSKE PRAMENE A ZRIEDLA / 2003
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In order to avoid the intense pressure of advertising during commercial breaks at one of the busiest times on the market, the media team suggested dividing the spot into three parts within one commercial break. In this way, we have given the audience the impression that our message has run over the commercial break.
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