While integrated in a 360° campaign, the little race cars spinning on the conveyer belts improved significantly in-store visibility, comprised of a floor sticker designing a racing track, fake tire piles, etc. The surprising creative aspect and its link to the overall sponsorship contributed to the campaign’s awareness and likeability, greatly because of the opportunistic creative initiative.

No metrics were collected for this specific tactic, however overall Budweiser’s sponsorship recognition for Budweiser has increased among male beer drinkers aged 18 to 39 in the Quebec market. Also, this specific tactic allowed us to reach every single customer with a very low investment level.