Cannes Lions

BUDWEISER MUSIC AND UFC EVENTS SPONSORSHIP

AFRICA, Sao Paulo / AMBEV / 2013

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Overview

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Credits

OVERVIEW

Description

Create designs that stood out and communicated Budweiser's premium events platforms.

Execution

As the Budweiser tagline mentions Time, we decided to use the word as the trigger for the visual idea:

We developed cuckoo clocks made from UFC and music concert elements. In each clock, the typical wooden bird is replaced with a Budweiser bottle, announcing the great times to come.

Outcome

The campaign succeeded in strengthening the ties between Budweiser, UFC, and International music fans. The in-depth, highly detailed nature of the images made people think that Budweiser really understood the two types of events in detail, therefore earning some much appreciated credibility for the brand.

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