The idea highlights the possibility that the zoo gives people the chance to see animals fom all parts of the world .

First, print and outdoor launched with three pieces that depicted what would happen if animals from opposite places were put together. Three radio spots described how important it is to see animals together. Later, the television spot told the story of two animals that were separated many years ago and reunite at the Zoo. Also, a viral campaign showed how funny having two animals so close together is, and an interactive banner that taught children where to find different animals, and how they all live together at the Zoo. The message was reinforced at supermarkets and other points of purchase.