Cannes Lions
DDD DESIGN, Hamburg / BUGATTI AUTOMOBILES / 2006
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CAR CONFIGURATOR NEXT GENERATION:A SUPERLATIVE FOR THE SUPERLATIVEDDD has built the first web-based car configurator with an integrated high-end showroom and upscale video-driven features.For communicating the “automotive anomaly” Bugatti Veyron 16.4 DDD has created a high-end and most exclusive production. This innovative multimedia web-presentation is the first that combines car configuration together with the aesthetics of a 360 degrees virtual showroom for the most powerful and emotional staging - configuration meets inspiration. Exceptional: the additional advanced highlight-mode (showed by upscale video driven camera moves)
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