We have built the first web-based car configurator with an integrated high-end showroom and upscale video-driven features. For communicating the 'automotive anomaly' Bugatti veyron 16.4, we have created a high-end and most exclusive production. This innovative multimedia web-presentation is the first that combines car configuration together with the esthetics of a 360 degrees virtual showroom for the most powerful and emotional staging - configuration meets inspiration. Exceptional: the additional advanced highlight-mode (showed by upscale video driven camera moves). For highlight movies click on the car.