"Moments" is a part of Backyard's five-spot package for McCann Erickson/Detroit's client Buick. It is particularly emblematic of the work and Rob Sanders' careful, deliberate direction makes for a lush, atmospheric piece. A child's hair blows in the wind, grass sways in a breeze, late afternoon sun gleams off the body of the Buick Enclave, all while various voices describe their favorite driving memories. The resulting piece feels more like a short film than a standard car commercial.