We first created a simplified model of a jet engine that was optimized for hobbyist 3D printers. Then, we set to work on a custom-designed box to house the engine. Once we had our engines packaged, we created a splash page with a form for contest entrants, artsandaircraft.com, and created copy for all social media platforms. Then, we set the posts live, receiving over 6,000 entrants in less than 24 hours. Followup posts directed users to GE's Thingiverse page, where users could download the files to make at home, as well as the template for the box.

Over 6,000 people entered to win a jet engine, and the Thingiverse model has been downloaded over 30,000 times. Over 140 Thingiverse users have posted pictures of the engines they built at home. These users include GE employees from the company's additive manufacturing facility, as well as hobbyists from around the world. The model is one of the top results for "jet engine" on Thingiverse, a platform that attracts makers and technology enthusiasts. The campaign helped raise awareness of GE's aviation technology. It also helped reach key audiences, including current employees, and science and technology enthusiasts who may become employees.