Trade Point wanted to be the biggest thing to hit the UK Building Trade Market in 2010. The launch needed to be fast and make a big impact on the male-dominated Trade business.Canvas recognised the huge role that music could play. Boots have ‘Here Come The Girls’. Canvas wanted Trade Point to have ‘Here Come The Boys’. An anthem. Something that builders could sing from site to scaffolding.A re-worked parody of the football anthem ‘Vindaloo’ was perfect. It afforded both friendly, character-driven lyrics, and would have particular resonance around the World Cup.