"Bukatsu" is the sports club system for middle and high schools in Japan.Bukatsu, though known to be about rigid repetitive training, very systemized and structured for the most part, is realized more as the incubator of strong competitive athletes of authentic sports in Japan.Nike needed to build a stronger relationship with "Bukatsu", to connect with “Bukatsu-boys” as a brand that understands and inspires them. The message was to help be conscious of Bukatsu’s potential to breed worldclass athletes, and to keep training hard to reach for a higher goal.Copy reads: “How far can you go?”