Cannes Lions

Bulbs

MJZ, Los Angeles / APPLE / 2017

Awards:

2 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

Light bulbs trailing down the street represent the innovative ideas that have pushed the world forward since the beginning of time. Just as the wheel has progressed, so has our ability to communicate with tools, which brought us from cave writings, to calligraphy, to typewriters. Apple introduces a tool for all the ideas to come: the MacBook Pro.

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