Cannes Lions
McCANN ERICKSON, Vienna / OSTERREICHISCHE BUNDESFINANZIERUNGSAGENTUR / 2006
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bundesschatz.at "Toads"Target Audience: People who save their money in usual ways (bank, home, savings book)Objective: Launch the brand bundesschatz.at as a new way to save moneyCreative Idea:In German toads means money. Therefore all the toads wanted to leave their common places of money to migrate to the new way to save - bundesschatz.at - to grow and multiply.
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