Crocantissimo is a surprising snack, and official sponsor of the NBA in Brazil. That's why the brand found an even more surprising way to distribute tickets to courageous basketball fans. A 158 feet tall crane was mounted on the beach of Rio de Janeiro, so people could try to make a basket that was 2 meters in diameter, while bunjee jumping. Those that were courageous enough to jump and make the basket won tickets to the NGA Global Games in Rio de Janeiro, featuring the Miami Heats and the Cleveland Cavaliers. The project video, was seen almost two million times in one month and became the 8th most-watched video on the October 2014 Ads Leaderboard.

Crocantissimo is a surprising snack, and official sponsor of the NBA in Brazil. That's why the brand mounted a 158 feet tall crane on the beach of Rio de Janeiro, so people could try to make a basket that was 2 meters in diameter, while bunjee jumping. Those that were courageous enough to jump and make the basket won tickets to the NGA Global Games in Rio de Janeiro, featuring the Miami Heats and the Cleveland Cavaliers.

In total, more than 100 jumps took place and various tickets were distributed. The project was put on to surprise the residents of Rio e Janeiro, and it surprised people from all around the world. Sites from around the globe published the project, praising the courageous people that jumped, and the brand, for doing something so surprising. The project video was viewed more than 2 million times in less than a month and became the 8th most-viewed advertising video on the October 2014 Youtube Ads Leaderboard. In addition, we increased brand awareness amongst basketball fans and non-fans.