Children get obsessed and play with their favourite toys endlessly. But when these ‘super-charged’ children come up against a toy powered by long-lasting Duracell, who will last the longest, the toy or the child?

The pink Duracell Bunny toy is the original symbol of longevity from the iconic 1971 Duracell Bunny launch ad. The idea used this non-stop icon; crowd-sourced local images were generated of sleeping children in unusual places and then the Duracell Bunny toy was carefully positioned in the scene, clearly still going strong.