The film is richly decorated with Chinese motifs: falling plum blossoms, chirping magpies, drifting leaves, all designed to symbolize ‘Happiness Alive’, a Chinese proverb.

Everything has its own meaning: moments of connection signify the warmth that awaits when you return home for a family reunion, and the renewal that comes with the start of a New Year.

In close collaboration with one of the famous Chinese style animation studio, we leveraged the studio’s animation artistry to create a film that’s inspired by traditional Chinese ink paintings - a style that’s welcomed on both sides of the generational gap regardless of age or demographics.

For elders, it sparks memories and nostalgia, while also appealing to young people’s love of Chinoiserie. Beautifully executed to create a unique visual IP, the ink painting style unites two vastly different generations by ‘preserving the flavours of togetherness’.