To create the design works, in the beginning, we inspected all the materials Burger King can offer and carefully selected the materials in relevant colors and shapes to each theme, the 3 different kings. Before shooting, we composite each piece according to the hand draw layouts.

The posters delivered the attitude of Burger King, humorous and authentic. After seeing the posters, consumers and fans of Burger King fans can immediately understand that all the materials used are from Burger King’s own kitchen, unlike its competitors would use over exaggerated materials to demonstrate their food.