Burger King is the leader in its category in Turkey. There are several Burger King branches all around Turkey but there isn’t a branch in a city called Sinop. While browsing the social media we’ve come across Burger King fans’ sad tweets about the lack of a branch in Sinop.

Since we won’t be able to open a branch there right away, we decided to prepare an unforgettable gift for them and created the Mini Flame King. Everyone in Turkey is madly in love with barbecue. They fire up the grill anytime and anywhere. So, with the help of Mini Flame King, fire of flame grill burned in Sinop as well.

Burger King is the leading fast food brand in Turkey. There are several branches all around Turkey but there isn’t a branch in a city called Sinop. While browsing the social media we’ve come across Burger King fans’ sad tweets about the lack of a branch in Sinop.

Since we won’t be able to open a branch there right away, we decided to prepare an unforgettable gift for them and created the Mini Flame King. It is same size as the Whopper box, portable and convenient so fans can flame grill wherever they want.

Then we responded Burger King fans’ tweets with individual targeted videos that demonstrated the Mini Flame King experience.

As the king of flame grill, we let the fire of flame grill burn all across the country.

While browsing the social media we’ve come across tweets complaining about the lack of a Burger King branch in Sinop. Since we won’t be able to open a branch there right away, we decided to prepare an unforgettable gift for them.

Everyone in Turkey is madly in love with barbecue. They fire up the grill anytime and anywhere. So, we created the Mini Flame King.

Then we responded Burger King fans’ tweets with individual targeted videos that demonstrated the Mini Flame King experience.

While browsing the social media we’ve come across sad tweets from Burger King fans located in a city where there isn’t a Burger King: Sinop. As the king of flame grill, we didn’t turn a blind eye to our fans. So, we created a special gift for them: Mini Flame King.

It is same size as the Whopper box, portable and convenient so that flame grill experience can be enjoyed anywhere.

Then we responded Burger King fans’ tweets with individual targeted videos that demonstrated Mini Flame King experience.

An interaction started in Sinop spread to Burger King fans across the country. Because of high demand on social media we made more Mini Flame King grills and sent them to their new owners.

Following our individual targeted videos on Twitter and Mini Flame King delivery, our creative idea managed to have more than 2 million views and reached more than 5 million people with a total of more than 7 million impressions.