Cannes Lions

BURN

McCANN LIMA, Lima / COCA-COLA / 2013

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Overview

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Credits

OVERVIEW

Description

Because running out of Energy is the worst that could happen, Burn Energy Drink introduces: BURN EXTRA ENERGY. An App that gives your cell phone a boost of extra Energy when you need it the most.

1. Download it from PlayStore

2. When your battery is down to 10%, you’ll receive a notification telling you to activate it.

3. Activate it and you’ll get 10% more battery energy

How does it work?

It’s simple, an emulator will hide 10% of your charged battery, which will reappear when you activate the App when needed.

Burn Extra Energy, ignites your mobile, ignites you.

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