Cannes Lions
PUBLICIS ITALY, Milan / COCA-COLA / 2013
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The film follows four free runners performing in dreamlike sceneries: an ocean, a ballroom, an airport and a house on fire. Or at least, it seems to be like that. In fact someone switches off a projector and we discover that nothing of what we have seen, a part from their performances, was real. Actually we are in a abandoned warehouse, which together with their inspiration, allowed them to act out their creative visions. Welcome to the free state of creativity.
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