Cannes Lions

BURNED

BURGER KING, Cdmx / BURGER KING / 2018

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Overview

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Credits

OVERVIEW

Description

We found a great insight, people that go on vacation usually get suntan, and sometimes, the unlucky ones, get sunburnt. So, we released a coupon made especially for those people that are addicted to the grill.

Execution

We bet on using one great insight, in one post, with no sponsorship.

Outcome

The Whopper Meal coupon redemption rate increased by 37% at a national level.

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