Winbank is the online banking app of Piraeus Bank – the largest financial

institution in Greece. The app recently underwent a complete re-design with

the goal of creating a more modern, user-friendly and simple app that reflects

an up-to-date online banking experience. The new version went live as a beta

version.

The brief was to create awareness of the updated Winbank version, the new

capabilities and services it offers for new and existing customers of Piraeus

Bank as well as increase app downloads.

Waking up buried to the neck in sand, our protagonist finds himself unable to dig himself out

of it. Thankfully, help comes to the rescue, as a small kid approaches him. Yet, the kid seems

to be wanting something in return. Our protagonist quickly offers to buy the kid a cone of

ice-cream, yet the boy remembers that he already had quite a few in the past. He, instead,

asks for a motorcycle. Even though he is quite small, he is confident that he will need it when

he grows up. Surprised, our protagonist asks Siri (voice assistance) to tell him how much

money he has in his bank account. Not enough for a motorcycle apparently. The kid,

disappointed, leaves our protagonist in the sand. The announcer introduces the new

Winbank (banking app) app that unties your hands in any kind of situation as it features

voice assistance.

‘Buried in the sand’ has had a tremendous success both as a branded content

but also a piece of financial education that goes beyond the common

practices of informing the public regarding the abilities of a new app. For a

relatively new campaign, it harnessed more than 100k views across social –

and counting.

The idea that no matter the situation, the app unties your hands and has you

covered resonated with customers as the app successfully retained its vast

customer base off over 4 million unique clients during the app migration.

Additionally, the winbank app’s ratings improved from 2.5 / 5 to 4.5 / 5 and

now holds the no1 spot in the App Store charts under the “Finance” category.