Bushe is a big chain of 40 city cafes in St. Petersburg. Over 20 years of work, Bushe has become an integral symbol of St. Petersburg with city's a special urban range, people with their stories, the architecture and the weather.

Bushe's philosophy is based on a simple wordplay formula - “???? ?????????”, translates as "keep eat [it] true [real]". It focuses on the content, and not on the external gloss.

Based on this philosophy, a laconic identity was based on urban textures, a muted palette and grotesque font. Visual accents of the urban environment are used for all printed materials - posters, business cards, souvenirs, packaging and for outdoor advertising.

The new visual Identity graphically continues the company's philosophy. So the design not only about cafes. It is about city.