Eurobest
SUPREMATIKA, Moscow / BUSHE / 2019
Awards:
Overview
Entries
Credits
Background
Bushe is a big chain of 40 city cafes in St. Petersburg. Over 20 years of work, Bushe has become an integral symbol of St. Petersburg with city's a special urban range, people with their stories, the architecture and the weather.
Idea
Bushe's philosophy is based on a simple wordplay formula - “???? ?????????”, translates as "keep eat [it] true [real]". It focuses on the content, and not on the external gloss.
Execution
Based on this philosophy, a laconic identity was based on urban textures, a muted palette and grotesque font. Visual accents of the urban environment are used for all printed materials - posters, business cards, souvenirs, packaging and for outdoor advertising.
Outcome
The new visual Identity graphically continues the company's philosophy. So the design not only about cafes. It is about city.
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