Xerox offers business process services to help large companies get business done – but what about the employees at those companies? How could Xerox deliver its “focus on the business that matters most” message on a more personal and individual? This open-ended question was the challenge put forth by the client, the answer to which could come in any form, across any channel. Our response was to design an application that would not only speak to users but also give them a useful tool to translate the brand message into their own lives.

The campaign showed what would happen if these brand icons had to do the mundance office tasks they entrust to Xerox. These scenarios came to life in rich-media video units, interacive digital displays and a multi-floor virtual office. A desktop app, Business of Your Brain, was also created to deliver the campaign message on a more personal level.

Major media outlets recognized the app as an innovation for the Xerox brand, as it garnered over 10,000 downloads within days of launch