In our movie, we see a middle aged man pulling a large factory with a rope. The factory is a metaphor for his own business.

Throughout the whole movie he comes up against a lot of obstacles and the hard weather conditions. He keeps pulling his factory overcoming all of these hard conditions all by himself. We listen to his story of facing all of these complications on the go from a V.O. like a road story.

At the end his power drains away. He puts the rope to the ground and gives up.

In that moment the employees of our bank come to him, they take the rope and stand by him.

Later on our bank’s global achievements and the support for SMEs are mentioned.