Assignment: Development of an online campaign for medical doctors in Austria that communicates the key advantages and the method of resolution of the product One Forte. It was important to integrate the editorial surrounding as well as situations from the working place of the doctors. The website becomes the surgery. One element on the site takes over the role of the patient and the banner takes over the role of the doctor - who has the right medicine. Marketing Goals: - Advertising the offer 'whole Austria for 39.90 euros. - Communicating the price advantage for the potential group of clients - the medical doctors. - The user is to be guided to the website of One. Target Groups: Medical doctors in Austria.