Cannes Lions

BUSINESS SOLUTIONS

OGILVYONE NEW YORK, New York / IBM / 2006

Awards:

2 Shortlisted Cannes Lions
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Description

As part of a truly integrated campaign, the Helpdesk website was conceived and produced in tandem with an extensive television campaign. Shot at the same time as the television, the site uses characters from the TV spots to draw the user into an engaging experience, while providing necessary proof points for the complex problems raised in the campaign. Within each vignette we explore how IBM is helping businesses of all sizes solve their most challenging problems every day.

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12 items

3 Cannes Lions Awards
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2023, APPLE

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