Yellow Pages had just re-launched on TV with Al and Shelly, a quirky couple who get into simple, humorous situations which then require the help of Yellow Pages. We needed to integrate this online while generating search traffic on the site. Humour and attitude were key, while keeping the visual synergy with the TV characters. In this execution of Al playing Golf, the user is never able to successfully hit the ball. The ad finishes with being able to submit to the search fields that directly retrieved search results from the website, hence increasing search traffic.