When you want something, you want it now. When you start saving up for something, you can't buy it until much later. That's the idea our campaign is based on: Before you can save up, it‘s already outdated!Quatro is a company that allows its customers to easily buy on installments. The goal of the campaign was to reach customers who save up for new products, change their way of thinking and convince them to buy on installments instead of saving up.We had a series of television spots created from original, period commercials - we used old commercials for televisions, washing machines, skis, cookers, and even mobile phones. We stuck a reference to our campaign over these old advertisements.

When you start saving up for something, you can't buy it until much later. That is the idea our campaign is based on: Before you can save up, it is already outdated! The campaign was running in print, TV and supported with special POS materials and installations for Elektro-world store chain - old products offered with our campaign message.

The campaign was launched before Christmas and lasted through December 24th. Of all the customers who took the advantage of installment purchases during this time, nearly 33% did so for the first time.