Cannes Lions
TBWA\HELSINKI, Helsinki / NESTE OIL / 2013
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Description
An old man starts to think about the past. We see random flashbacks of his memories. However, he reveals that one should not get stuck on his golden memories. Instead, people are created to move forward without fear.
One flashback is about Apollo 11 lift-off. This reveals that the old man talking about the importance of courage and innovation is actually Buzz Aldrin who was on the first flight to the Moon.
The world needs forerunners like Buzz Aldrin and Neste Oil. The message is summarized as the campaign theme: the only way is forward.
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