The experience was as simple as it was devastating. An attractive young girl would connect and begin a conversation, when suddenly she would be attacked from behind by a masked murderer. In the purest movie style, the assassin would take the people at the other end of the webcam by surprise. The idea was to convey more of a sensation than a message. The same sensation they could later repeat whenever they wanted on Buzz TV. Some people took fright, others were bewildered, others laughed out loud, yet others ran off in panic, but in any case, they all endured a different experience and felt highly involved in the action.

Results of communication activity: In this way, we made the public both a witness and a central character in the plot, and that public was imbued live with our message, as well as having a good time with us. Not only that, a number of blogs and national and international online media reported the action.