The campaign team of the BVG has used the comparison between U2 and the U2 many times. Always funny. Always successful. The community celebrated these posts with countless interactions. This word play became a running joke over the time. Because of this history, the surprising concert of U2 was even more special and a kind of home coming for the band.

The event began with Bono and The Edge riding in a special train on the U2 line. On board: a hundred enthusiastic fans who had won exclusive tickets for the spectacular action. During the ride, the musicians were answering questions of fellow travelers in a relaxed atmosphere. The absolute highlight followed on the return trip: The subway stopped at the underground station “Deutsche Oper”. There, Bono and The Edge played acoustic versions of their new single "Get Out of Your Own Way" as well as the classics "One" and "Sunday, Bloody Sunday" on the platform. Millions of people were simultaneously watching via Facebook live stream. The videos and photos spread like wildfire in the social networks. The event was also covered in all the major daily newspapers and in reports of well-known TV stations, the sensational U2 action of December the 6th was THE topic of the day.

Millions of people around the world followed the action online, on TV and the radio. The live stream on Facebook alone reached record numbers: no other BVG video has so far achieved a similar organic reach. The action gained the BVG another massive image boost and the campaign "WWDL" ("BWLY"/"becauseweloveyou") countless new fans. The post reached 5.8 million viewers and had an organic reach of 3.2 million. With 111,000 likes, 200,000 responses, a TV reach of 11 million and a total reach of 300 million people worldwide, the campaign was a massive success across the board.