Set in the world of international espionage, the Cinemax original series “Hunted” centers around an elite private intelligence firm called Byzantium Security. Creating a uniquely immersive digital experience, Cinemax used the fictional corporate website as a recruitment vehicle, making the campaign seem like an extension of the series itself. Five mind-bending personality tests (some analyzing moral flexibility) took users through increasingly dark stages of recruitment. Stirring controversy, Cinemax targeted upscale properties right around the one-year anniversary of the “Occupy” movement, bringing users to the site to explore Byzantium’s elite ideology, “We’re not for everyone. Just the 1% that matters.”