Cannes Lions

C CLASS

CLEMENGER BBDO MELBOURNE, Melbourne / MERCEDES BENZ / 2005

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A monk drives a Mercedes, swerving all over the road. Arriving at his destination, he’s asked why he was driving so erratically. He looks at the second car, which has dead insects on the front. The monk’s car has none. Super: ‘Mercedes C Class. Be at one with the road.’

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