Cannes Lions
BBDO GERMANY, Dusseldorf / MERCEDES BENZ / 2012
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Many advertisements have already dealt with the big issues regarding safety systems. WHERE do they protect, HOW do they protect, WHAT do they protect and in particular WHEN. But never before has the WHY been addressed. For the market launch of the new C-Class we focus on this question in our new radio spots. People tell what strange jobs they had in their former lives, thus illustrating: this life might be the best you can ever get.
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