Cannes Lions
LEO BURNETT SCHWEIZ, Zurich / CABARET VOLTAIRE / 2009
Overview
Entries
Credits
Execution
The philosophy of Dadaism, is that everything is art somehow - we took this theme and made it central to our campaign, making everything art regardless if it was a park bench, a public phone booth, a toilet, a trashcan or whatever.We declared everyday objects with a red sold sticker as artwork. Those were sold over www.alles-ist-kunst.ch. Shortly before the election we revealed the teaser by freezing the sales and stating -stop with the cultural clearance and selling-out of the city.
Outcome
More than 13,000 visitors online at www.alles-ist-kunst.ch. Over 400 sold objects and a ballot won, with 65% Yes votes for Cabaret Voltaire, the birth place of Dadaism.
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