Wolfgang, an experienced hiker gets lost in the mountains. After months and months feeding on leaves and extracting minerals from stones he is finally driven by his survival instinct to eating himself to stay alive. In the end, his head -still very much alive- is found by hikers, and taken to hospital. Wolfgang, showing extraordinary fighting spirit, swears that as soon as he gets better, he will try it again.

Kao, an Ecuadorean brand of mountaineering clothing and accessories, takes this inspirational story of overcoming obstacles as a motivation for all of us to be the best we can be.