To create a new media format on the web that is not invasive and is fun.VH1 players are skins the user can use to cover the basic player model on YouTube and other portals.They choose a VH1 player on the VH1 site, copy and paste the URL of a video they like on YouTube, then apply it to their blog or personal homepage.The user gets Angus Young playing guitar, or Amy Winehouse stumbling drunk or Gene Simmons’ tongue stretching until the video is over.

VH1 gets a cool image and free media that is not intrusive but fun and measurable.

Sum of number of views of the players on the web, in other words, installed in blogs and personal homepages: 22,582Total of sites with installed players: 458Total of pages with installed players: 1,019See these numbers going up at:http://200.186.92.250/vh1/trackReport.php