What's In Santa's Pants? It's a question as old as time itself and FUSE had the courage to try to answer it.

What's In Santa's Pants was a video based, online "game" that existed for no other reason than to give viewers a fun way to waste 10 minutes during the holidays. FUSE is a cable TV network, which targets 18-25 year olds. This site was hosted directly on FUSE.tv and people connected and discovered the site through only internal ads and links. As a result, for the 3 weeks which the promotion ran, FUSE.TV increased traffic by 67%.